In our last lesson, we focused on building the "perfect" portfolio from a universe of assets. We were architects, designing an optimal structure.
Now, we shift our perspective. We become analysts. We are given a single stock—say, Apple (AAPL)—and we need to answer one of the most fundamental questions in finance: What is a fair expected return for this stock?
The insight of CAPM, which won William Sharpe the Nobel Prize, is that an investor should not be rewarded for all risk, but only for the risk they cannot diversify away.